How Do You Measure Engagement?

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MarketingNPV

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Published 12/31/2008

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Summary

As in all areas of marketing measurement, engagement metrics must be framed in the proper context in order to deliver useful insights. While many marketers focus on emotional engagement, behavioral engagement — the evolution of the behavioral relationship between consumer and company — is a more important metric. MarketingNPV offers four "rules of engagement" to help marketers capture the most relevant insights that lead to positive (and trackable) outcomes.

MarketingNPV

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Member Comments (1):

Mandy Hibberd-Day wrote:
Measures of engagment for emarketing - metrics Cropper Cap
Posted on : 8/4/2008

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