The Brand Strategy/Brand Management Special Interest Group
Discuss. Deliberate. Consult. Connect.
Join the Branding Community Today.
The AMA’s SIGs are a great way to connect with other members who share your interests. By joining the Brand Strategy and Brand Management Special Interest Group, you will have access to post topics, communicate with other like-minded members, respond to polls, upload content, and access many other special features
The Brand Strategy/Brand Management SIG facilitates and encourages discussion, shares best practices, offers advice and debates topics of interest in the field of brand marketing.
Any AMA member with responsibilities in brand marketing, brand management, and ebranding, is encouraged to join the community.
If you’re interested in joining the Brand Strategy/Brand Management SIG, please call customer service at 1-800-262-1150.
Please note: To join a Special Interest Group, you must be a member in good standing of the American Marketing Association. AMA professional members receive membership in one SIG complimentary with dues. Each additional SIG is $20.
What's New in the Brand Strategy/Brand Management SIG?
If you haven’t checked into the chat recently in the Brand Strategy/Brand Management SIG, you’ve missed a lot!
A recap of recent discussion topics include:
●Do an organization’s employees or customers impact brand value more?
●Have the current economic times caused you to be less or more risky in your branding campaigns? Do you inject emotion and personality in brand communications?
●Are you using “brandstreaming” to engage consumers and entice them to discuss your products?
Other in-depth discussions focused on differences between for profit and nonprofit brand strategy, brand assessment tools, new ways for brands to take advantage of online video advertising and more.
Don't miss out on any big ideas or branding resources! Plan now to join in the conversation! To join the Brand Strategy/Brand Management SIG, contact AMA Customer Service at 1-800-262-1150.